Commentary on International Communication and Marketing in the Age of Digital Transformation
Staying grounded
In between dealing with clients from all over the world, conference calls that go beyond borders, and working together with people from a wide range of nat ...
Highly-specialized partners wanted!
Often, we are approached to help Germany-based clients with international marketing or communications projects in native-English, but every now and again w ...
What AI means for the future of patent search
With Jeroen Kleinhoven, Head of Products & Alliances, Evalueserve IP and R&D Solutions Artificial Intelligence (AI) around patents – or data t ...
Ensuring your writing is ‘Just Brilliant’ with editing and proofreading
The world is changing. Organisations of all kinds want to retain as much control of their business and their money as possible. They all need a very good j ...
International cooperation: how wide are your horizons?
As I write this I am on a train that began its journey in Prague, in the Czech Republic, and will end at Munich, Germany. Within the first five minutes of ...
If boring, you suck! A salutory tale of bad proofreading
Were it so simple. Imagine if popping a tab of dextrose could make you a more engaging speaker. Then you wouldn’t risk – with sweaty palms and heart racing ...
Smart grid technology gains momentum
Innovation activity in the area of energy storage – and smart grid technology in particular – is gathering momentum, says Withers & Rogers based on ...
Measurement: how effective is your international communication?
If something is worth doing, it is worth doing properly. Unfortunately, it is difficult to tell if ‘it’ was done properly unless you invest the necessary r ...